The Agony of Vietnam Essay Example | Topics and Well Written Essays - 1000 words

The Agony of Vietnam - Essay Example Most persons prefer narrating their ordeals from an optimistic perspective. Typically, knowledge from testimonies was obtained from some exceptional persons who represented a bulk of those who participated in the war, either directly as combatants or indirectly as supporters and protestors. As a thesis statement, it appears Vietnam War caused significant physical and psychological sufferings to Americans both at home and away in the battlefield. In order to understand events and experiences from Vietnam War, historians have preferred the use of oral interviewing techniques. Responses from such techniques are contained in chapter 10 of the book â€Å"Discovering the American Past.† The first interviewee in the book is a college student named John. When the Vietnam War commenced, the responded had just joined college. During that time, American armed forces needed more soldiers for the war. Consequently, there was a pending legislative draft in congress recommending for mandatory incorporation of college aged youth into the army. In case of poor college performance, one had higher chances of being incorporated into the military. Therefore, eligible college students had to keep their grades high or risk college deferments, which would inevitably land them into the military (Becker and Glover, 317). As the Vietnam War intensified, college students started engaging in deliberate debates. Some of them hailed from conservative families while others were from liberal backgrounds. Despite the difference in their family backgrounds, all the youth were forced into an era of awakening as they encountered realities from the real world away from the shelters of their paren tal homes. The second interviewee was also a college student named Johnson together with his college sweetheart Hanna. Both respondents are from an African- American community. During the war, blacks and the poor citizens in America were forced

The Value Proposition of the Volkswagen Company Essay - 1

The Value Proposition of the Volkswagen Company - Essay Example This is the strategic initiative taken by the company Volkswagen to target customers (Global Strategy for Volkswagen, 2010). The company has historically bathe sed the organization on the basis of differentiation as its strategy. They bought the same product in differentiated form for a niche audience. After the global economic crisis, the company has started focusing on cost leadership so that they can provide the customer with the same product at a better price. This is done keeping in mind the economic scenario across the globe. Analysts have considered this to be a move whereby the company will hamper its brand image which is the company’s biggest asset. The management of the company believes they are not playing with the brand image they are just focusing on streamlining some costs so that they can focus the saved money on enhancing brand image and various other promotional activities for the brand Volkswagen (Volkswagen Strategies, n.d.). Brand image is the biggest asset for the company and has created what Volkswagen is today. For any normal car buyer, Volkswagen is not into the consideration state. The company’s biggest strength is its brand image which has created by forming an emotional bonding with the youth of the world. Customers of Volkswagen are brand loyal because of the perceived image of the brand. It is the emotional bonding and association with the brand which results in repeat sales from the customers. This is why relationship marketing becomes so important for Volkswagen. The whole framework of the company is based on relationship marketing (Alkhafaji, 1995). Right Relationship with right Customers-Brand Image The objective at Volkswagen has always been on having the right relationship with the right customer segment.